Telia Company Leverages AI to Deliver Personalized Experiences in Every Customer Lifecycle Stage
Telia Sweden focused on increasing their upsell and cross-sell conversions by enhancing Salesforce Journey Builder with the power of BlueConic’s unified profiles, segmentation, predictive modeling, and lifecycle orchestration capabilities – leading to a 40% increase in conversions for specific campaigns.
Lena Lindgren
,
Head of Marketing Technology & Personalization, Telia Company
BlueConic was the technology we needed to enable an entirely new way of working that eliminated previous data bottlenecks and supported cross-functional collaboration.
Lena Lindgren
,
Head of Marketing Technology & Personalization, Telia Company
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